Email Templates Are Great… When You Know How To Use Them

by Jay on October 13, 2009

We’ve all done it, right? You’ve written the email, looked it over quickly, then hit the “send” button. Later you discover you’ve left out an important piece of information. Or worse, included something you definitely did not want to include.

Chris Christie is running for the office of governor of New Jersey. In an attempt to drum up support for the first big debate he’d be taking part in, his campaign sent out an email invitation to attend a rally and debate watching party.

So far, so good, right?

Sure. If it had ended there. Unfortunately, the email was started using some sort of template.  The last line of the email should have been the phone number  and email address for RSVPing. But somebody forgot to do a little editing. And here’s how the end of the email actually went out:

image from flickr user bluejersey

image from flickr user bluejersey

Some people really needed to be protected from the tools they’re using. And from themselves.

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