I like to shop online. But after a rash of poor customer service lately, I’ve become gun shy.
So last week I bought some baby clothes for my soon-to-be-born daughter. It’s been less than a week since I ordered, and there was a weekend in there, so it’s not like my order was overdue. But since I have had a few bad experiences lately, I thought I’d send an email to the Customer Service department where I bought the baby stuff.
(Keep in mind, a large part of my job is responding to customer email, so I’m sensitive to the moods and feelings of customer service folks).
I crafted the following email:
Hi there,
Just checking in to find out if my order (#9233, placed Thursday, Sept 3) has shipped yet, and if so, when might I expect it? I don’t recall the shipping method, so it would be helpful to know how it’s being delivered so I know if it’s going to be in my mailbox or left by UPS/FedEx. Also, if you have a tracking number or anything, that would be great.
Thanks in advance,
Jay
Order #9233
I didn’t spend a lot of time on the email, but I purposefully was friendly and thorough (my actual email included my full name, email address, and shipping address).
I got a pretty quick response, so I have to give them points for that (I’d say it was about 20 minutes — not too bad…)
But here is that response, in it’s entirety:
-- do not edit --
You order was shipped out on September 8th with First-Class Mail® Parcel (2-5 days give or take depending on destination).
Thank you for shopping with My Baby Clothes!
A second email arrived a moment later with my tracking number and the same “thank you for shopping…”
Neither email had any salutation at all. Neither included a sign off, a worthwhile signature, or any sign that a real person had replied. The “Thank you for shopping…” bit was as personal as the emails got, and that was obviously just what appears on the bottom of all their emails. And if you take that out, the whole reply could have been a Twitter post.
Now maybe my perspective is skewed, since I do this for a living. But I’m also on the receiving end of lots of emails from people thanking me for simply sending the information they’ve requested.
So I know a little bit about this game. And I:
- Never Ever send an email without a Hi Bob or Hello Janet (or the actual name of the emailer — I’m not crazy!).
- Never Ever EVER end an email without my signature. The message may be coming from the customerservice@ email address, but I’m the person sending it and it says so.
- Sometimes I do forget a bit of information in my first email, and so have to send a second one right away. And when I do, I ALWAYS start that email by acknowledging that I had forgotten a piece of information and apologizing for multiple emails.
And what’s the deal with the email starting by telling me(?) not to edit it?
The three bullets points above are incredibly simple to adhere to. I mean, my name only has three letters in it and it’s really easy to spell. It was right there in my email. How hard would it have been to use it? And the sales rep’s name… well, they should be able to type that out like it’s second nature.
I just think it’s a sign of poor service when the customer appears to have spent more time being polite than the person responding. Don’t get me wrong, I’m happy I got my reply(s) and I don’t need anyone to write me a novel just to pass along a little information. But if this was the level of care given to a simple, friendly interaction, what does it look like when something goes wrong? If my order had been screwed up and I got an email that showed the same level of attention or care put into it, I’d have been pissed.
Curious about what I got my baby-on-the-way?
I’m hoping this is what shows up anyway, because I don’t have a lot of faith in the Customer Service department if I have to contact them again…
Hi there,
> Just checking in to find out if my order has shipped yet, and if so, when
> might I expect to see it? Shipping method isn't specified on order
> confirmation, so it would be helpful to know how it's being delivered so I
> know if it's going to be in my mailbox or left by UPS/FedEx. Please let me
> know a tracking number if you have one, or any other information you can
> provide about the delivery of my order.